PRP290
Internal Communication and Change Management
Learn to plan, deliver and evaluate internal communications in both everyday operations and times of organizational change.
In this course, you’ll explore building and implementing change communication plans, including audience-specific messaging and responses to employee needs and concerns. Through hands-on practice, you’ll craft targeted communications for different audiences while aligning with broader change objectives and organizational goals. You’ll also learn to assess and select the most effective channels and platforms to engage with employees, as well as use evaluation tools to measure impact and refine your approach.
As you sharpen your skills in defining messages, engaging audiences and evaluating outcomes, you’ll become an organizational influencer able to advance internal initiatives.
The final assignment for this course is due one week after the course ends.
Overview
Location: Online
Format: Self-paced within deadlines set by instructor
Duration: 5 weeks
Tuition: $595
Can be applied to:
Public Relations Certificate
Automatically applies to:
Strategic Public Relations Microcertificate
Overview
Location: Online
Format: Self-paced within deadlines set by instructor
Duration: 5 weeks
Tuition: $595
Can be applied to:
Public Relations Certificate
Automatically applies to:
Strategic Public Relations Microcertificate
Upcoming Offerings
- Thu, Sep 17 - Wed, Oct 21 (self-paced within deadlines)
- Thu, Feb 18 - Wed, Mar 24 (self-paced within deadlines)
- Fri, Jun 11 - Thu, Jul 15 (self-paced within deadlines)
Jul 01, 2026
What you will learn
After completing this course, you鈥檒l be able to do the following:
- Implement key components of a change communication plan
- Develop communication strategies for diverse audiences based on their needs and concerns
- Write targeted messages for various audiences, aligning them with change objectives
- Analyze the effectiveness of different communication channels and platforms
- Apply evaluation tools to measure the effectiveness of communication efforts
How you will learn and be evaluated
- Prepare to spend 6鈥�10 hours per week on coursework
- Expect readings and other assignments on a weekly basis
- Plan to access the course at least once every few days to keep up with your work and class discussions
You will be evaluated on:
- Assignments
- Participation in online discussions
Learning Materials
No textbook is required. We will provide all course materials online.
Technical Requirements
For online courses, you will need a computer with audio and microphone that is connected to the internet. Canvas is the online system that will be used for the course. For more information and online support, visit Online Learning.
English Language Requirements
To succeed in this course, you will need an advanced level of written and spoken English. If you are unsure whether your English language skills are sufficient, we recommend you complete the (IELTS) with the following minimums:
- Overall band score minimum 6.5
- No band below 6.0
- Writing band score minimum 8.0
Please note we can鈥檛 refund your registration fees after the course start date if you find your English language skills are not adequate.
If you have questions or concerns about your English language proficiency, we encourage you to contact your local .