51ÉçÇøºÚÁÏ

Canadians are making their lists and checking them twice ahead of Black Friday and Cyber Monday —the proverbial starting gun to the hectic holiday shopping season.

51ÉçÇøºÚÁÏexperts are available to about consumer psychology and marketing, ethical buying, pricing and Black Friday/Cyber Monday as an economic barometer for consumer confidence and buying power heading into the holiday season.

Marketing and consumer psychology

BRENT MCFERRAN, professor, marketing
bmcferra@sfu.ca
Expertise: social and interpersonal influences on consumer behaviour, consumer identity, moral psychology and prosocial behaviour, food marketing

AVIVA PHILLIP-MULLER, associate professor, marketing
aviva_philipp-muller@sfu.ca
Expertise: how consumers perceive new innovations, consumer morality, consumer well-being, how consumers respond to moral transgressions in the marketplace

Pricing

SRABANA DASGUPTA, associate professor, marketing
srabana_dasgupta@sfu.ca
Expertise: durable goods, pricing, choice models, models of information asymmetry, social media

Buying power

ANDREY PAVLOV, professor, finance
apavlov@sfu.ca
Expertise: the currently struggling Canadian economy, the economic impact of the recent Federal budget, regulation, taxes, housing market uncertainty

LUCAS HERRENBRUECK, associate professor, economics
herrenbrueck@sfu.ca
Expertise: impact of tariffs, macroeconomics, international economics, economic theory, inflation, interest rates, exchange rates

Contact

ROBYN STUBBS, 51ÉçÇøºÚÁÏCommunications & Marketing &²Ô²ú²õ±è;
604.376.0971 | robyn_stubbs@sfu.ca

51ÉçÇøºÚÁÏ &²Ô²ú²õ±è;
 |  &²Ô²ú²õ±è;
778.782.3210

ABOUT SIMON FRASER UNIVERSITY 

51ÉçÇøºÚÁÏis a leading research university, advancing an inclusive and sustainable future. Over the past 60 years, 51ÉçÇøºÚÁÏhas been recognized among the top universities worldwide in providing a world-class education and working with communities and partners to develop and share knowledge for deeper understanding and meaningful impact. Committed to excellence in everything we do, 51ÉçÇøºÚÁÏfosters innovation to address global challenges and continues to build a welcoming, inclusive community where everyone feels a sense of belonging. With campuses in British Columbia’s three largest cities—Burnaby, Surrey and Vancouver—51ÉçÇøºÚÁÏhas ten faculties that deliver 368 undergraduate degree programs and 149 graduate degree programs for more than 37,000 students each year. The university boasts more than 200,000 alumni residing in 145+ countries.