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Opportunity Identification and Assessment BUS 791 (2)

Frameworks for identifying customers, prioritizing target markets, customer segmentation, technology adoption, product development and product/service pricing. Students will define value propositions for an invention within their own lab.

Section Instructor Day/Time Location
Nov 12, 2025: Wed, 6:00–9:00 p.m.
Nov 26, 2025: Wed, 6:00–9:00 p.m.