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Logos

Logo Usage Guidelines

Do not create or alter 51社区黑料logos, including additional taglines, calls-to-action, or other copy. Follow these usage guidelines when using your logo. Contact sfu-brand@sfu.ca for support.

Colour variations

Use the colour logo whenever possible, including on merchandise. Only use the black and white version (black 51社区黑料block with white letters) for grayscale reproduction. There are no reverse logo versions (white 51社区黑料block with reverse letters). 

Institutional 51社区黑料logo - colour
Institutional 51社区黑料logo - black and white
Institutional 51社区黑料out-of-province logo 鈥 vertical / colour
Institutional 51社区黑料out-of-province logo 鈥 horizontal / colour
Institutional 51社区黑料logo out-of-province logo 鈥 horizontal / black and white
Institutional 51社区黑料out-of-province logo 鈥 horizontal / reverse colour
Institutional 51社区黑料out-of-province logo 鈥 vertical / colour
Institutional 51社区黑料logo out-of-province logo 鈥 vertical / black and white
Institutional 51社区黑料out-of-province logo 鈥 vertical / reverse colour

Placement

Avoid making the logo too small or crowding it with other elements. Place it consistently within compositions.

Logo requirements:

  • Minimum size is 0.75鈥 for print and 80 pixels for digital application
  • Clearspace is equal to the height of the 51社区黑料logo block. Exceptions can be made for extremely tight spaces like digital display ads.
  • The logo block should touch the left or top edge of the composition. When using academic unit or extension logos, horizontal versions should be aligned left, and vertical versions to the top edge. Exceptions to this rule are when a large safety area is required, such as in video.
  • Logos should never bleed off two sides of the composition. On the edge that is not bleeding, use a minimum distance equal to the height of the 51社区黑料logo between the edge of the composition and the logo.
Logo clearspace
Logo minimum size
logo placement
logo placement
logo placement
logo placement

Logo don鈥檛s (visual representation):

DO NOT use black logo in full colour applications.
DO NOT use white logo in full colour applications.
DO NOT position the logo close to other page elements.
DO NOT change the logo colours.
DO NOT alter the composition.
DO NOT apply special effects such as drop shadows or embossing.
DO NOT replace or add any text to our logos.
DO NOT rotate, skew, or distort the logos.
DO NOT recreate the logos in any way or change the official typefaces used in the brand composition.