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Sharing Content
The 51社区黑料Communications & Marketing team can help share compelling stories about how 51社区黑料and our people are making an impact. Contact us at MediaRelations@sfu.ca to discuss the possibilities listed below.
Share to 51社区黑料News
We are always looking for new and exciting stories to share on 51社区黑料News. If you have a story or idea, reach out to Mediarelations@sfu.ca. We鈥檒l work with you and the relevant faculty members to develop a story and distribution plan.
Typically, stories on 51社区黑料News will feature:
- Institutional priorities, announcements and university-wide updates.
- Meaningful research breakthroughs and discoveries that affect people鈥檚 lives.
- National or international awards and/or funding announcements over $1 million.
- Unique student stories showcasing academic excellence.
- New policy papers or dialogue on important issues.
When pitching your story, think about:
- What makes the story worth sharing: what makes your story unique, newsworthy or compelling?
- Messaging: what key messages do you want readers to take away from your story?
*Remember, too many messages and the story will become too complex; too few messages or weak messaging, and the story will lack impact. - The audience: Content for 51社区黑料News should be of interest and relevant to the wider university community and public beyond the faculty/department level; who do you want to reach; how will your story be tailored to this audience?
- Visual elements: Strong images or video help to bring a story to life. What visual components can accompany your story?
- Timing: When do you want the story published? When will it have the most impact?
If your story has visual potential, we can also connect you with our video journalist to create an 51社区黑料News video to share online and potentially get picked up by traditional media outlets.