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By: Honbete Lee, Kobe Duyvestyn, Jayson Lee, Kiril Tsoy
Course: IAT 333 Interaction Design Methods

Description: Token Studios Inc. is a designer toys retailer founded by a group of passionate collectors who aim to share and spread artwork and designs with collectable toys and blind boxes. This design concept enhances the experience beyond a simple transaction with a personable and customizable avatar feature labeled "My Tokens," based on their iconic mascot Mr. Token.

This concept utilizes their pre-existing account system and adds an accessory and achievement system integrated into their website, that gifts digital accessories or items based off various metrics, ie: utilizing their site, creating an account, or purchasing one of the various categories of products available. This was created through a combination of custom made assets and Figma prototyping to achieve and simulate the experience of navigating their site with our own feature.

These accessories can then be placed or equipped onto a Token Avatar/Figure, which allows the user to create their own custom collectibles and feature them as their own profile, or on public display boards within a new community showcase tab. The avatar will appear during in person or online transactions through charming animations, and allows the user to feel a greater sense of identity and connection between them and Token.

This not only provides more value to each transaction, but encourages greater use and coordination between the users with Token's online and offline spaces, fostering that connection for regulars who frequent the location for various products, and ultimately engaging the primary user demographic of collectors through an alternative, personable interaction from within their own niche.