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Creative Product Strategy & Innovation for Digital Leaders
Micro-credential
The purpose of developing a digital media product is not to create a digital media product. It鈥檚 to solve a problem. Whether this is framed as a challenge or an opportunity, the goal is to close a gap between where you want to be in the future and where you are today. In addition, the digital media product is often only one component of a complete solution and thus, you want to be grounded in the larger context of the problem you are solving.
This microcredential is designed to help students explore that problem and define a digital media product opportunity with confidence. As students produce a document called a Development Brief, they will:
- Use storytelling techniques to imagine what success looks like and how it feels;
- Explore the world of the problem with AI supported discovery work;
- Use strategic foresight tools and systems thinking to create critical insights into what is needed for success; and
- Build a solution framework, including multiple development options to consider before choosing what type of digital media product to develop.
By the end of this course, students will learn how to guide, participate and sponsor the development of digital media products that solve problems. This course can also be used as an opportunity for students to explore the problem behind the digital media product they want to develop in their Capstone Project (for the last course in this program).
Learning outcomes
By the end of this course, you鈥檒l be able to:
- Produce a Development Brief to guide digital media projects.
- Apply storytelling techniques to define success.
- Use AI and strategic foresight tools for problem analysis.
- Develop multiple solution frameworks before selecting the best one.
- Make data-driven decisions in digital media development.
Course offering information
Program Dates: September 21 - November 23, 2026
9 weeks / Online
1.5hr weekly Zoom session / Wednesdays 6-7:30pm